Console Design and Execution
PATAC Interior Design Team, 2016-2017
Keywords: Console concept development, Cinema 4D fast form study, XBOM drawing, Engineering input
Based on new JBXX platform which shared among GM global platform, the Chevrolet new compact SUV required refresh design, and strategy to be a benchmark. This was also my first interior project that collaborated with Brazil design team cross design, engineering, marketing, and digital modeling teams. The design challenge here was: How to provide unique design, while remaining the maximum shared-use components within platform to enable customized designs for markets globally at a minimum cost break-down? Negotiations among cost, style, and engineering happened throughout the fast iteration process to make sure the product car was at a golden balance point. Successful communications between teams was also essential for delivering the design on time. The first product car was released to market in 2020.