Main Theme Proposal | Cup Holder Ideation
GM-PATAC Interior Design Team, 2016-2017
Keywords: Design Execution, Main theme sketch, DSI drawing, Cup holder concept
This project was aiming at creating the first fully designed Chevrolet EV car for China market. The main theme of IP emphasized the Chevrolet Duo-cockpit language, while introducing new features for an EV. In order to locate user preference, several customer critics was held in main cities. Having understood user feedbacks, the interior design focused on providing customized features with minimum cost added. The sketches have discussed reconfigurable cup holder design. The product car released in 2019.